Apple's iOS 17 removes tracking parameters from links, using PCM to enable advertisers to track campaign conversion metrics.
Google, Mozilla, and Meta are developing competing standards to PCM.
However, some commentators criticize Apple's strategy, seeing it as anti-competitive and potentially harmful to businesses that rely on tracking to make money.
Google is requiring employees to work onsite, sparking debate over the benefits of remote vs onsite work for productivity, work/life balance, and talent retention.
The debate includes considerations of personal preferences, management policies, the nature of work, training and onboarding, interruptions and distractions, and adapting company culture and processes for effective remote work.
While there is no one-size-fits-all solution, hybrid policies that prioritize employee happiness and effective systems and processes can address the strengths and weaknesses of both remote and in-person work.